Portfolio

Marketing Metrics | 2024 - Present

At the Woodall Rodgers Park Foundation (aka Klyde Warren Park), I streamlined content creation, website maintenance, and email marketing initiatives.

• Boosted social channel reach by 34.2%, engaging 1.56 million users from April 2024 to October 2024.


• Achieved a 385.5% growth in content interactions, totaling 23,900 engagements.


• Analyzed user data from Squarespace, Google Analytics, and Meta Business Suite to inform decision-making. Used insights to create Klyde Warren Park’s most successful social media post since 2020, reaching 33,400 users and generating 780 shares within 2 days.


• Revamped email marketing strategies by implementing segmentation, streamlining designs, and enhancing newsletter processes. Open and click rates exceed industry benchmarks at 35% open rate and 2-3% click rate.


• Created the 2024 PID Brochure for Klyde Warren Park and Dallas Arts District.


• Created project-management processes, including implementing Google Forms to streamline webpage updates, Canva folders to organize digital signage, Dropbox and unix scripts for automating content management.


• Web manager for Klydewarrenpark.org, working with stakeholders, partners, sponsors, and teams to update web pages. Improved SEO score by adopting SEO best practices within Squarespace platform by improving accessibility, HTML structure, and alt-tags. Implemented messenger marketing automation for Klyde Warren Park’s Instagram and Facebook pages.

Branding

Ensuring brand integrity by aligning an organization's vision with its audience's perception.

I've had the privilege of crafting content for organizations like Klyde Warren Park, Fanci Foods, HITLAB, Grades of Green, and Green Valley Food Corp. while maintaining the integrity of their branding and storytelling.